The "personalization" concept is not a new one. In Airline Marketing, professionals are aware of the benefits of increasing customer loyalty via personalizing the customer's journey from awareness... Read more
As a hotel marketer, you know there’s a lot to consider if you want to increase your hotel revenue. It all starts with thinking through your various marketing tactics and optimizing your strategy. Read more
As travelers consider traveling again, airline industry trends reflect their concerns. 2021 travelers are focused on convenience, cleanliness, flexibility, and updated information regarding... Read more
A year into the pandemic and travel is still uncertain. A recent study conducted by the European Travel Commission (ETC) about monitoring sentiment for domestic and intra-european travel, found... Read more
It would be an understatement to say that 2020 was a year of change and reflection. With the COVID shutdowns, travelers found their options limited, and it has changed their outlook. People are... Read more
From a travel industry professional’s perspective, current top priorities include reassuring travelers, encouraging bookings, and keeping them up to date with changing regulations. New travel... Read more
More than a year since the first lockdown, tourism boards and DMO's (Destination Management Organizations) are continuing to find their footing in this new travel landscape. While the early days... Read more
Whether for business or pleasure, travelers are booking airline seats. In fact, as European Union borders reopened on July 1, Ryanair reported it is flying 40% of its 10,000 routes and EasyJet... Read more
It’s hard to believe that just over a year ago, overtourism and the sustainability of travel were focal points of the travel industry. Now, vaccine rollouts and the return of the travel economy... Read more
From keyless entries to digital travel information, Covid-19 has accelerated the adoption of contactless technologies. Within the hotel industry, fewer contact points extend to the... Read more
In our last post about searching for a travel industry bright spot, we found adaptability to be key. From fee flexibility to offering virtual tours and getaways, the always creative travel... Read more
Since first being identified in late-2019 in the Wuhan region of China, the coronavirus pandemic has spread to dozens of countries around the world, and its impact is still unknown for anyone. ... Read more
The future of hospitality is bright. New hotel brands are popping up everywhere to accommodate the increase in travel and they’re all looking for ways to stand out in the hospitality landscape.... Read more
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