Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences. Also known as “city... Read more
When a Swedish teenager held up a homemade sign stating “School Strike for Climate,” no one thought it would turn into a global phenomenon. Yet, two years later, 17-year-old Greta Thunberg has... Read more
Every year the travel industry is marked with significant changes. In 2019 it experienced many trends that left a trace. Words such as experiences, digitalization, and behaviour were popping... Read more
The dynamics of the travel environment can sometimes be overly complicated. Not so long ago, the traveler's attributes, behaviours, and demands were more simplistic and practical to address.... Read more
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. This is partly due to the increase in... Read more
"A home away from home" is the single standard that any excellent hotel should be offering clients. Providing comfort, uniqueness, and a variety of experiences is on the "must-do's" list of... Read more
Sustainable Tourism or the “green revolution” is not just a trend, it has become a responsibility – a lifestyle choice for each one of us. Following the green trend means to adjust your actions to... Read more
Aviation's ever-increasing competition and customer complexity have drawn companies' attention to strategies. Aiming not only to surpass the competition but also to captivate customers,... Read more
Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector.... Read more
It is no secret that the airline industry is doing very well. With technology disrupting services, the smart carriers are learning to take advantage of every single touchpoint of the customer... Read more
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