Smartvel Blog

How Destinations Can Build a Strong City Marketing Brand and Attract More Revenue

Strategic city marketing is about more than catchy slogans aimed at the masses. These days, it’s well-targeted storytelling geared toward a series of niche audiences.  Also known as “city... Read more

sustainability airlines

Sustainability in the Airline Industry: 8 Eco Trends from Top Players

When a Swedish teenager held up a homemade sign stating “School Strike for Climate,” no one thought it would turn into a global phenomenon. Yet, two years later, 17-year-old Greta Thunberg has... Read more

travel trends 2020

2019 is over. Now what? Here are the Top Travel Trends 2020

  Every year the travel industry is marked with significant changes. In 2019 it experienced many trends that left a trace. Words such as experiences, digitalization, and behaviour were popping... Read more


Smartvel's 2019 Traveller's Behaviour Survey: Unveiling users' trip planning preferences

  The dynamics of the travel environment can sometimes be overly complicated. Not so long ago, the traveler's attributes, behaviours, and demands were more simplistic and practical to address.... Read more

tourism boards

What can we learn from Top Tourism Boards digital content?

With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. This is partly due to the increase in... Read more

guest experience

5 digital ways to deliver a personalized guest experience

"A home away from home" is the single standard that any excellent hotel should be offering clients. Providing comfort, uniqueness, and a variety of experiences is on the "must-do's" list of... Read more


Sustainable Tourism: How is the Green Revolution affecting the travel industry and what can companies do about it.

Sustainable Tourism or the “green revolution” is not just a trend, it has become a responsibility – a lifestyle choice for each one of us. Following the green trend means to adjust your actions to... Read more


Why destination content is a must and which airlines are outperforming others in this category

  Aviation's ever-increasing competition and customer complexity have drawn companies' attention to strategies. Aiming not only to surpass the competition but also to captivate customers,... Read more

Hand holding smartphone with hand drawn media icons and symbols concept

Why should travel companies invest in a good UX strategy?

  Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector.... Read more

airplane-airport-passengers-34631 (1)

The Power of Strong Strategy of Ancillary Services for Airlines

It is no secret that the airline industry is doing very well. With technology disrupting services, the smart carriers are learning to take advantage of every single touchpoint of the customer... Read more

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