Smartvel Blog

tourism boards

What can we learn from top Tourism Boards about the digital experience?

With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. This is partly due to the increase in... Read more

guest experience

5 digital ways to deliver a personalised guest experience

"A home away from home" is the single standard that any excellent hotel should be offering clients. Providing comfort, uniqueness, and a variety of experiences is on the "must-do's" list of... Read more

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Sustainable Tourism: How is the Green Revolution affecting the travel industry and what can companies do about it.

Sustainable Tourism or the “green revolution” is not just a trend, it has become a responsibility – a lifestyle choice for each one of us. Following the green trend means to adjust your actions to... Read more

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Why destination content is a must and which airlines are outperforming others in this category

  Aviation's ever-increasing competition and customer complexity have drawn companies' attention to strategies. Aiming not only to surpass the competition but also to captivate customers,... Read more

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Why should travel companies invest in a good UX strategy?

  Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector.... Read more

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The power of a strong ancillary strategy

It is no secret that the airline industry is doing very well. With technology disrupting services, the smart carriers are learning to take advantage of every single touchpoint of the customer... Read more

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Eyes opened for Generation Alpha's behaviour

A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z's open-mindedness, we come to Generation Alpha (those born after 2010). The... Read more

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Food and Travel: Using Experiences to Attract Travellers

In this modern day and age tourism is no longer a complete word without being followed by experience. Food and travel combined have been a great combo for the creation of unforgettable... Read more

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Customer Journey in the travel industry: IATA Report Insights

The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn... Read more

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Watch Out: How Machine Learning is taking over the travel industry

Enhancing customer experience and personalisation has been on the minds of every travel industry player. With a wide variety of solutions available in the market, it is easy to find ways to... Read more

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