Smartvel Blog

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Why should travel companies invest in a good UX strategy?

  Investing in a good UX strategy can be the perfect solution to retain customers in the digital world. The online travel industry is becoming a crucial part of the travel and tourism sector.... Read more

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The Power of Strong Strategy of Ancillary Services for Airlines

It is no secret that the airline industry is doing very well. With technology disrupting services, the smart carriers are learning to take advantage of every single touchpoint of the customer... Read more

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Generation Alpha Travel Behaviour

A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z's open-mindedness, we come to Generation Alpha (those born after 2010). The... Read more

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Food and Travel: Using Experiences to Attract Travellers

In this modern day and age tourism is no longer a complete word without being followed by experience. Food and travel combined have been a great combo for the creation of unforgettable... Read more

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Passenger Journey Map: IATA Report Insights

The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn... Read more

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Watch Out: How Machine Learning is taking over the travel industry

Enhancing the customer experience and personalization have been in the travel industry players' minds lately. With a wide variety of solutions available in the market, it's easy to find ways to... Read more

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The Growing Hospitality Wellness Trend

The concept of hospitality wellness becomes more relevant over the years as people’s desires, in regards to travelling and tourism, changed. The wellness industry has been experiencing a boom as... Read more

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Overtourism and Its Effects on Popular Holiday Destinations

“It is a truth universally acknowledged that popular holiday destinations in possession of a pretty view must be in want of tourists.” Unfortunately, the popularity of some travel destinations can... Read more


How to build customer loyalty in the travel industry

It is understandable that what was a loyalty-driven factor then, might not be that efficient now. The transparency in prices that the travel industry experiences nowadays, makes the process of... Read more


How IGTV greatly influences the desire to travel

Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus... Read more

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