Smartvel Blog

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The Power of Strong Strategy of Ancillary Services for Airlines

It is no secret that the airline industry is doing very well. With technology disrupting services, the smart carriers are learning to take advantage of every single touchpoint of the customer... Read more

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Generation Alpha Travel Behaviour

A new generation is taking its place in the travel industry. After Millennials and their indecisiveness and Generation Z's open-mindedness, we come to Generation Alpha (those born after 2010). The... Read more

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Food and Travel: Using Experiences to Attract Travellers

In this modern day and age tourism is no longer a complete word without being followed by experience. Food and travel combined have been a great combo for the creation of unforgettable... Read more

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Passenger Journey Map: IATA Report Insights

The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn... Read more

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Watch Out: How Machine Learning is taking over the travel industry

Enhancing the customer experience and personalization have been in the travel industry players' minds lately. With a wide variety of solutions available in the market, it's easy to find ways to... Read more

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The Growing Hospitality Wellness Trend

The concept of hospitality wellness becomes more relevant over the years as people’s desires, in regards to travelling and tourism, changed. The wellness industry has been experiencing a boom as... Read more

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Overtourism and Its Effects on Popular Holiday Destinations

“It is a truth universally acknowledged that popular holiday destinations in possession of a pretty view must be in want of tourists.” Unfortunately, the popularity of some travel destinations can... Read more


How to build customer loyalty in the travel industry

It is understandable that what was a loyalty-driven factor then, might not be that efficient now. The transparency in prices that the travel industry experiences nowadays, makes the process of... Read more


How IGTV greatly influences the desire to travel

Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus... Read more


What Millennials Demand from Travel Industry Players

The market comprising millennials is requiring the focus of the travel and tourism sector. Since this target has a completely different way of looking at travel, meeting their expectations can... Read more


DMO’s: Discovering the new Destination Marketing tactics

Every brand needs to learn how to innovate itself as the years go by. Some traditional brands have already achieved a level of awareness in marketing skills that allow them to accompany the... Read more

International investors boost Smartvel's capital to increase its growth

- The Spanish startup, developer of its own tourist content technology, closes its second round of investment worth 1.05 million dollars. - The operation has been led by top-tier investors... Read more

How Online reviews affect traveler’s decision-making process and what should companies do about it

  There are many types of travelers in the world. The passage of time has consolidated a very heterogeneous sector that includes profiles of all kinds, from the most traditional to the most... Read more

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