Smartvel Blog

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Passenger Journey Map: IATA Report Insights

The customer journey will most likely be unforgettable if great improvements in the passenger experience occur. Travelling is always meant to be pleasant, however, the simplest problem can turn the... Read more

machine learning travel industry

Watch Out: How Machine Learning is taking over the travel industry

Enhancing the customer experience and personalization have been in the travel industry players' minds lately. With a wide variety of solutions available in the market, it's easy to find ways to... Read more

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The Growing Hospitality Wellness Trend

The concept of hospitality wellness becomes more relevant over the years as people’s desires, in regards to travelling and tourism, changed. The wellness industry has been experiencing a boom as... Read more

venice overtourism

Overtourism and Its Effects on Popular Holiday Destinations

“It is a truth universally acknowledged that popular holiday destinations in possession of a pretty view must be in want of tourists.” Unfortunately, the popularity of some travel destinations can... Read more


How to build customer loyalty in the travel industry

It is understandable that what was a loyalty-driven factor then, might not be that efficient now. The transparency in prices that the travel industry experiences nowadays, makes the process of... Read more


How IGTV greatly influences the desire to travel

Instagram launched its own standalone vertical video application around a year ago and it is called IGTV. Unlike the main platform application, IGTV enables users to post longer video clips thus... Read more


What Millennials Demand from Travel Industry Players

The market comprising millennials is requiring the focus of the travel and tourism sector. Since this target has a completely different way of looking at travel, meeting their expectations can... Read more


DMO’s: Discovering the new Destination Marketing tactics

Every brand needs to learn how to innovate itself as the years go by. Some traditional brands have already achieved a level of awareness in marketing skills that allow them to accompany the evolution... Read more

International investors boost Smartvel's capital to increase its growth

- The Spanish startup, developer of its own tourist content technology, closes its second round of investment worth 1.05 million dollars. - The operation has been led by top-tier investors... Read more

How Online reviews affect traveler’s decision-making process and what should companies do about it

  There are many types of travelers in the world. The passage of time has consolidated a very heterogeneous sector that includes profiles of all kinds, from the most traditional to the most digital... Read more

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10 Travel Trends to keep an eye on in 2019

Changes in the Travel Industry happen at a rapid pace. Keeping up with the dispersed information is almost an impossible mission. Between the yearly, semesterly and monthly forecasts, readers are... Read more


Our trip with Singapore Airlines, enhancing the customer experience

  With the digital world being guilty of reducing our attention span to less than 10 seconds, content creation now comes with challenges. Beyond knowing the audience’s behaviour and the appropriate... Read more

Bleisure Travel: What to Expect from a Business Trip

As Forbes states, Bleirure travel is the way to making the most out of business trips. And for a good reason. The Bleisure traveller is a new hybrid traveler: the business man or woman who is looking... Read more

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